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Realise the value in your innovation

IR Consulting provides commercialisation consultancy to early stage entrepreneurs.  Our understanding of market engagement and new venture finance brings an incisive approach to market assessment, strategy development and sourcing money for growth.  Our knowledge of intellectual property means that many of our clients are technology focussed.  By working with IR, your venture benefits from faster and more efficient development, reducing time to market and increasing potential value.

Market Evidence and Market Research [-]
“show me the customer!” Market research including application analysis, overall market scale, sector assessment, potential market partners, identification of early adopters and new concept testing.
Securing finance [-]
The right financial package from the right finance provider can have critical impact on the success of the business.  IR helps you assess the various options and gets you the best package.
Intellectual property rights [-]
Appropriate IP is often critical to obtaining a healthy value for your business; too much can be a significant drain on resources.
Business planning and financial forecasting [-]
A strong well presented plan provides the team with the strongest negotiating position.  This means that the founder trades fewer shares for investment capital and retains a greater percentage of ownership.
Pilot trading and ‘routes to market’ [-]
Demonstrating market interest through “getting it out there” is often an essential mechanism to back-up value assessments of the business opportunity.  “Route to market’ choices affect risks and financial return.
Founder ‘exit’ [-]
Keeping a focus on developing value means that when an exit opportunity is sought the entrepreneur attains the maximum value.